Starting in 2010, Ellen Weinreb created a column on GreenBiz called “Talent Show.” The goal of this column is to share industry trends and best practices in the collaboration between sustainability and HR. This article was originally posted on GreenBiz Talent Show.

GB Talent Show: How parent companies can raise their 'brand children'

Jul 8, 2015 | GreenBiz Talent Show, What We Think

I have been thinking about the impacts on culture to a brand and its parent when a parent acquires a new brand, particularly a brand known for being green. Think Ben & Jerry’s to Unilever, Honest Tea to Coca-Cola, Burt’s Bees to Clorox or Plum Organics to Campbell’s.
In those first transition years post-acquisition, there are significant challenges for company leaders to balance the maintenance of a unified culture with the expression of brands’ individual identities.
Read more here in the latest GreenBiz Talent Show post.