Starting in 2010, Ellen Weinreb created a column on GreenBiz called “Talent Show.” The goal of this column is to share industry trends and best practices in the collaboration between sustainability and HR. This article was originally posted on GreenBiz Talent Show.

GB Talent Show: Turncoats? Moving from Greenpeace to the corporate world

May 8, 2013 | GreenBiz Talent Show, What We Think

I love talking to the iconoclasts who make drastic career changes, like those who leave a grassroots nonprofit for the halls of a corporation. That’s what Jonathan Wootliff and Danny Kennedy did when they went to the private sector from Greenpeace. I wouldn’t call them turncoats, but rather people who took their passion to a different side of the equation. The way I see it, businesses need pressure to do the right thing coming from the outside as well as the inside. These guys agree. What I was most curious to ask them was, why go into the private sector after publicly damning companies, and how is the work different?
Read more here in the latest GreenBiz Talent Show post.