Starting in 2010, Ellen Weinreb created a column on GreenBiz called “Talent Show.” The goal of this column is to share industry trends and best practices in the collaboration between sustainability and HR. This article was originally posted on GreenBiz Talent Show.

GB Talent Show: The 3 pitfalls that trap sustainability leaders — and how to avoid them

Apr 15, 2015 | GreenBiz Talent Show, What We Think

In my conversations with sustainability leaders throughout the years, I’ve heard varying views on what works to engage others — whether it be employees, CEOs, shareholders or your neighbor — in a productive exchange about how to build a more sustainable world.
I’ve also heard stories about what doesn’t work. Too often, well-meaning leaders try to turn the dial on sustainability within their companies, organizations or communities, but unknowingly succumb to common conversational pitfalls, undermining their hard work and good intentions.
Read more here in the latest GreenBiz Talent Show post.